GRAND SEIKO spring window

“Sakura-tsukiyo”

Windows display design

Client: GRAND SEIKO
Years: 2025
Location: Madrid Seiko boutique
Team: Aroa Cadena, Bianca Giacomini, Débora Ghiraldi, Holaya Chen, Ingryd Naranjo, Nele Fayolle, Paula Lopez Sanchez
Photography: Javier Bago

“Hana-ikada”

Japanese word meaning ‘raft of flowers’. It is used to describe the beautiful image of sakura petals floating on water as if forming a natural raft.

Legend of the Hagoromo

The story of the Hagoromo tells the legend of an angel who wore a hagoromo, a kimono that enabled her to fly, and who, while walking along a beautiful river, decided to take off her kimono to swim. A fisherman passing by saw the hanging garment and picked it up.

The angel noticed this and started dancing to alert the fisherman that the clothes were hers. The fisherman realised this and gave them back to her, then he saw her flying towards the moon, dancing.

Our proposal for the spring 2025 window display comes from the legend of Hagoromo, where the angel, dancing towards the moonlight, reveals a graceful celestial dance. Imagining this ethereal moment, we wanted to reflect that image in our window display, with the sakura petals gently falling towards the river, illuminated by the warm light of dawn.

The gentle movement of the petals as they touch the water is reminiscent of the fluidity and beauty of the rythm dance, a fleeting act full of delicacy. This ephemeral instant invites us to reflect on the transience of life in the serenity of the light of dawn.