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GRAND SEIKO 60th Anniversary


Windows display design

Title:“I saw in the dew…lodged the moon”
Years: 2020
Location: Madrid New Seiko boutique
Master glassmaker: Ferran Collado
Team: Alejandra Hidalgo – Raquel Molina – Marina Story
Photo & Video: Lucas Amillano

from the voice of the crickets,
I saw in the dew
of a blade of grass
lodged the moon.”

This 13th century Tanka poem, by the famous Japanese poet Fujiwara no Teika, has inspired the design of this windows displays that commemorates and celebrates the 60th anniversary of Grand Seiko, and the opening of the new boutique in Madrid. The number 60 is a very significant number for Grand Seiko: first, because time is divided into 60 seconds and 60 minutes, and second, because in Japan the number 60 represents rebirth, the beginning of a new cycle. Every dawn with the moon as a witness, a fine shimmer of dew covers the vegetation and vanishes as the sun rises. It symbolizes the end and at the same time the beginning of a new cycle, the transience and the nature of time. Take a close look at one of the 60 dewdrops of the rice plant in this installation, perhaps you will see and understand what the Japanese poets wrote centuries ago: “in a dewdrop there is room for the vastness of the universe.”