Retail Display
Client: GinRaw
Years: 2014
Location: Barcelona
Material: recycled cast aluminum, velvet, leds
Project: External Reference Architects
Team: Carmelo Zappulla, Nacho Toribio
Art director: Chu Uroz

The GinRaw is a premium gastronomic Gin produced in Barcelona by Mediterranean Premium Spirits S.L. and contained within a clean, transparent bottle. Like a new-found joy fossil, GinRaw has been protected by a rough monomaterial block. In fact this Aluminium monolith encapsulates the Gin Flavor which remains unchanged for centuries. If you want to reveal its taste you have to break the block in half, Only then will you appreciate the secret of its selected botanical ingredients coupled with a unique distillation process.
So, which may be the best way to expose GinRaw than to display it within its block?
The display is made of recycled cast aluminum which is molded and mechanically textured. Moreover, a LED light from the bottom illuminates the bottle through its liquid. Finally, each piece is punch marked with its brand and the series number.